Yet another magic on its way

Yet another retail chain to launch soon. So what's new? This time its going to be somewhat different. This time the stores are going to provide us with material for our cellphones. That is, games, movies, music and other applications. The chain will be called Media Magic, and originates from a Maharashtra based company called Mobile Magic.

The company is planning to open 10,000 retail stores within a span of two years that makes it clear that the company will be targeting people from not just metros or cities but even small towns. Currently the company is considered to have a catalog of 500 movies and 5000 songs.

The company is in an exclusive tie-up with Hungama mobile and movie-giant Shemaroo will also be providing its content to Media Magic customers through a strategic tie-up.