No. It's not an April fool. It's true. Reliance Entertainment is all set to start a chain of Cinema halls called 'Big' in the US that will be showing Hindi movies as well as other regional Indian movies. There will be almost 200 cinema halls under the brandname showing these movies.
Reliance's movie theaters' chain in India is known as Adlabs which Reliance Entertainment had acquired from Manmohan Shetty. But the US chain will be branded as Big, which is also the music label and FM brand of Reliance Entertainment.
From the movie makers' point of view, the project will be welcome only as it will give a better chance to Indian movies in the US as there is a number of Asian viewers in the US.
Wednesday, April 2, 2008
Reliance Entertainment to start Cinema halls' Chain in US
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1 comment:
Reliance... I never realise that this word can actually be a brand name...
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