We used to see such headings when two movies of a film star had a clash and released on the same date. But the new Don of Indian film industry is not going to have any such clash of his movies.
This time it's different. It's business.
As you must be knowing, Star is all set to start its super hyped show 'Kya Aap Panchvi Pass Se Tez Hain?' hosted by Shahrukh Khan. On the other hand, Sony Entertainment is betting on the Indian Premier League, the Karmyudh of cricket, and Shahrukh has a complete team owned by him playing in the league. The Kolkata Knight Riders of Khan's team, led by Ganguly are all set for a 'karbo, larbo, jitbo re'.
Both, the quiz and the league matches boast of heavy investments and are big money things. Both are going to start in the second half of April as per the information received yet. And both are eagerly awaited.
The question is, "Will these two not affect the viewerships of each other?"
I think they will.
If at all both the shows (Let me address them as shows collectively, though it is not so) clash in their timings, the viewerships will be badly affected. Generally when there is a matter of viewerships concerning cricket matches, the simple funda with the one dayers and T20 is that if India is playing, people will see the match. Else, the other program will also get almost equal or more viewers. But in case of IPL matches, there will be no team like India or Pakistan. But all the Indian players will be playing in every match. So, what will the viewers be doing?
In case there is no clash in timings of the two shows, only days clash, which is highly likely, there will still be some effect of matches on the quiz show.
It will be also interesting to see how the words 'Panchvi Pass' affect the Indian viewers and how many children prefer the show to the matches.
Still, there is doubt that if the programs really clash, the quiz will be able to save its TRPs. And both the shows will be affected as people with the remote power will be surfing the other way round whenever there are advertisements in between, giving the advertisers a bad deal.
Anyways, all we can do for now is wait and watch. And pray that there is no clash.
Saturday, March 15, 2008
SRK vs SRK?
Labels:
Cricket,
IPL,
Shahrukh Khan,
Sony,
Star,
television
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