New faces. And old.

We have heard the phrase 'ad mad' so many times. Probably because advertising is a mad people's business. You have to do all the mad things required to attract public. And that's what is our ad world also is doing.

In last few days, many changes took place in the advertising. That is, a few old faces vanished and some new ones came. But it's not always that the faces that vanished were old. And not always the ones that came were new.

To start with, we see Big B. The one time king of the new advertising industry is now losing many ads. Sometimes to others, many times to Shahrukh Khan. But that was something normal. Something that was going on in process. And then there was a blow. When Pepsi declared its intention to drop biggies of Cricket, Dravid and Dada, and taking up the likes of Ishant Sharma and Rohit Sharma.

Almost the same time, as Pepsi was launching its 'Ye Hai Youngistan Meri Jaan' campaign, Deepika Padukone and Ranveer Kapoor were taken in. And the one to find the way out was Priyanka Chopra. It is be only the ad world that can find Priyanka too
old to campaign, or less efficient in anyway.

But it's not that the old always give way to the young. Sometimes it goes the other way too. For example, Samsung, going with John Abraham, found John wasn't enough and roped in Aamir Khan as the brand ambassador for its phone range.

Advertisers bring in everything that they hope will work. Advertisers have tried all sorts of combinations from Sachin and Big B (kite flying ads of Pepsi) to real life couples like John Abraham-Bipasha Basu to the elegant brother-sister combo of Saif-Soha Ali Khan. In fact, even Amitabh-Abhishek have also worked for an ad together. (think think)

But its not always necessary to bring in some celebrity to make an ad work. Fevicol and Bajaj are example of such advertising. In fact, sometimes even ads make celebrities. Remember Cheeka, the Hutch puppy? The boy-puppy combo also made themselves a celebrity.

Anyways, the celebrity and non-celebrity ads will keep on going. I hope in a few days we'll be seeing even Darsheel Safary selling some products. After all, he's the youngest Indian celebrity for now.